{01} Know what an elevator speech is?
•    Concise, engaging explanation of an organization or project
•    Delivered in less than 1 minute
•    Learnt by heart but…
•    Delivered as if fresh
{02} Know what it is for
•    In answer to, "What is Rotary?"
•    We like info. in short bites
•    A way to start a conversation
•    Useful for Social media profiles
•    Pitching stories to media
{03} Include phrases that resonate
•    Doing good in the world
•    Making a difference
•    Making the world a better place
{04} Include unique qualities of Rotary
•    World’s 1st service club in 1905
•    World’s Biggest service club – 1.2 million members in 200 countries
•    Comprising Community leaders
•    Helped to shape United Nations
{05} Include Rotary’s work
•    Develop leadership skills
•    Promote Ethical practices in Vocations & living
•    Help Locally
•    Do good Globally
•    E.g. Ridding world of polio
•    E.g. Working for world peace
{06} Include benefits
•    Develops leadership skills
•    Provides a support network
•    Enriches Business contacts
•    An opportunity to give back
•    Fun & Social events
{07} Include some local action
•    Family violence awareness
•    Brian Dowie park
•    Vocational & School Scholarships
{08} Deliver effectively
•    Inject energy & share passion
•    Be proud but avoid bragging
•    Be warm & engaging
{09} Consider Examples
•    Read other Elevator speeches
•    Available on District Web site or Google “Rotary Elevator Speech”
•    Combine the elements you like best
•    Or make your own from scratch
{10} Practice & Edit
•    Try it out & get feedback
•    Edit and trim