Ink 06: Twelve Top Tips to Recruit New Members

{01} Have a Club Membership Plan
•    Set goals
•    Set strategies
•    Communicate
•    Progress reports

{02} Explain the Recruitment Process
•    Selection criteria
•    Process
•    Club assembly
•    Flier for members

{03} Encourage a Culture of Asking
•    80% never ask
•    Targets…
•    “Each One Reach One”
•    One a week
•    All responsible

{04} Find the Gaps & Target
•    Club should reflect Society
•    Check Classifications
•    Check Ethnic balance
•    Check Gender balance
•    Check Age balance.

{05} Hold Membership Events
•    Selected individuals or targeted groups
•    Present Rotary’s mission & program
•    Mention Benefits
•    Follow up prospects

{06} Training for Elevator Speeches
•    Elevator Speech = One minute explanation
•    Practice at meetings
•    Include in Bulletin
•    Coming soon to an “Ink Spot” near you

{07} Provide Opportunities for Sharing
•    Wear Rotary pin always
•    Display Bumper stickers
•    4 way test on display at work
•    Have a tent card, “Ask Me About Rotary”

{08} Use Variety
•    Variety of recruitment methods
•    Everyone’s different

{09} Try Reward Programs
•    Rewards for bringing members?
•    Make rewards timely and meaningful.

{10} Consider Friendly Competition
•    Club committees or teams
•    Points for team when they bring prospective members
•    Club updated with results

{11} Ensure Meetings are Fun
•    Fun components
•    Social events in the program

{12} Really Welcome Prospective Members
•    Every member introduces themselves to prospect
•    Make prospective members feel valued and important