The long history of a Rotary International President launching a theme for their presidential year is going away in 2025-2026. This decision was made by the RI Board of Directors at their October 2023 Meeting. (Read the details of decisions from that meeting here.)
The rationale behind the decision is based on the importance of standardizing branding and communications. The presidential themes were to be used only for internal communications to motivate Rotary members. However, too many clubs and districts used the theme as a logo to promote Rotary projects and events to the public. Additionally, the themes changed every year, and some clubs and districts preferred promoting a past theme over the current theme due to personal preference. This causes confusion with helping the public understand the focus of Rotary and what we stand for.