Ink 30: 12 Things We Can Do About Membership Retention

<1> August is Membership Month
▪    Membership Retention is a problem for Rotary
<2> Sad Retention Statistics
▪    Rotary has gained and lost 1.2 million members in the last 7 years
▪    Only 7% leave for involuntary purposes
▪    Most who leave are newer members i.e. have been in Rotary less than 3 years
<3> Why newer members stay
▪    New members indicate they stay in Rotary to…
–    Serve the community
–    Network
–    Represent their vocation
–    Develop leadership skills
<4> What we can do
▪    1)   Set up a Member Services  Committee
–    To monitor membership
<5> What we can do
▪    2)   Measure & Examine  Club’s History of Engagement and Member Retention  Rate
<6> What we can do
▪    3)   Provide Pre-Induction Orientation  Program
<7> What we can do
▪    4)   Greet – Assign a Job –  Introduce
<8> What we can do
▪    5)   Develop a Mentor & Education  Program
<9> What we can do
▪    6)   Conduct a Reception for New  Members
<10> What we can do
▪    7)   Log New Member Activities  during the first year
<11> What we can do
▪    8)   After Year One- Recognize & Interview
<12> What we can do
▪    9)   Advocate New Member Opportunities in Rotary
<13> What we can do
▪    10) Provide Networking  & Professional Development Opportunities
<14> What we can do
▪    11) Spot Danger Signs  and Remedy Engagement Problems
<15> What we can do
▪    12) Be Innovative – Highlight  the Reasons We Stay in Rotary
Ideas from Rotary Leadership Institute Booklet Part 1: 2015-18